What To Do And What Not To Do When Marketing Your Products
Getting new prospects and customers into your place of business is something that does not have to be hard work. All you need is a solid plan and a way to get new customers in the door. Now I'm sure that you've probably tried a variety of marketing methods, and have seen little to no results from it. To make these campaigns work, you have to have a little creative with your marketing approach.
There are a lot of marketing techniques that just waste your time. One example of these time wasters is cold calling. Cold calling a prospect requires skill and a good voice. If you're someone who stumbles over your words, then maybe cold calling just is not for you.
Now there are some people who have success with cold calling. But they have to call up so many people that it's not even worth the effort of doing it at all. You could be spending more time setting up a direct mail campaign that can make you a lot of money if you do it right.
If you're trying to do cold calling, leave that to the telemarketers out there in the world. There are far more lucrative ways to acquire a customer – so do not let anyone tell you differently. For example, you could potentially use the internet to market your products and services.
You can really earn a nice living simply through online marketing. Most business owner's are not fond of the idea of the internet, but these skeptical business owners are missing out on a pool of prospects. Plus, the cost of internet marketing is dramatically cheaper than the cost of doing offline advertising. I think you should give it a go.
Another technique that you should consider is fax. Now there used to be a time in the past where marketers where using something called "broadcast fax" to sell their products and services. They made a lot of money with this 1 technique, until the Feds came in and stopped all operations of broadcast fax. With that being said, there's still a way that you can earn some money from faxing.
Simply offer it as a payment method. When the order comes in via fax, document your customer's name and address, and process the order. With this approach, they are contacting you – instead of you contacting the masses. In fact, you should go as far as offering more than one way to respond to your offer.
If you have a 1-800 number, offer it. If you have website address, offer it. If you have a fax number, offer it. And if you have a mailing address where they can send checks and money orders … offer it. Different people like to respond in different ways, so offer more than 1 mode of response, and you'll see your income boost because of it.
Now that we've seen what works and what does not, I think you should go out and start implementing these tips right away. If I were you, I would go online and figure out a way to start using the internet to bring in new leads for your business. It's something that I recommend and you should start doing it today.
Good luck with marketing your products and services.