tim-cook / 2 posts found

With the iPhone 8 and iPhone X, are consumers caught in the middle?

by Jason
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Today’s retail launch of the Apple iPhone 8 and 8 Plus is a crucial test for Apple’s riskiest iPhone strategy. For the first time, Apple introduced its latest iPhone upgrades while simultaneously teasing something better coming soon — what, by Apple’s own admission, is “the future.” SEE ALSO: Here are the first photographer-shot iPhone 8 pictures Apple’s iPhone 8 and 8 Plus are, based on my review and what I’ve seen elsewhere on the web (and even in teardowns), “S” series devices in full-number-update clothing. Except for the glass back, the handsets maintain the iPhone 6 design introduced in 2014. […]

Everything we expect to see at Apple’s big iPhone 8 reveal

by Jason
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Image: Justin Sullivan/Getty Images Apple’s next iPhones are almost here. We’re just days away from what will be Apple’s most anticipated reveal in recent memory. On Tuesday morning, CEO Tim Cook will take the stage at the company’s Steve Jobs Theatre in Cupertino and show off three new iPhones.  We’ll also get our first look at the next Apple Watch, Apple TV, and hear the latest updates on iOS and macOS High Sierra. SEE ALSO: Apple iPhone 8 event: How to watch and what to expect Beyond that, the event carries special meaning for Apple. Not only is it the […]