Email Marketing / 678 posts found

Tips and Guidelines For a Successful Email Marketing

Tips and Guidelines For a Successful Email Marketing

by Jason
The scene is all too familiar. After hitting a gold mine in your recent email marketing that led to the doubling of your conversion rate and increased in sales by 30% last month, you would expect your boss to tell you that you do the same thing this month. It is a typical front-office culture that is making it to the dark side of email marketing. A little of something may be good for us but a lot of the same will not needarily better. This is particularly so with email marketing. We can not overstress the fact that over-mailing […]
Opt-In Email Marketing – The Best Way to Market Products

Opt-In Email Marketing – The Best Way to Market Products

by Jason
Email marketing has become the indispensable launch pad of all companies, which are fast realizing its importance and quickness. The advent of email has changed the whole concept of marketing products and services. Opt-in email marketing is a kind of email marketing wherein the website owner is given permission by the internet user to send email newsletters to his or her mail ID. When a person subscribes to your website content, providing his or her email address, it means you have obtained his or her consent to send him or her your newsletters. It must be noted that unless it […]
Email Marketing – 5 Crucial Steps to a Successful Email Marketing Campaign

Email Marketing – 5 Crucial Steps to a Successful Email Marketing Campaign

by Jason
Email marketing is an effective way to drive a huge amount of traffic to your website. If you have a new offer on your website, sending an email to your subscribers to inform them about it is a wise choice. Today, many businesses and marketers use email marketing to promote products / services and maintain relationship with their prospects. To run an email marketing campaign, you will require an email database, an attractive and powerful email copy and an auto-responder (or system / software) to send and analyze results. In this article, let me share with you 5 critical steps […]
Email Marketing – How Should I Send Emails to My List?

Email Marketing – How Should I Send Emails to My List?

by Jason
In this article I am going to address one of the most frequently asked questions about email marketing. How often should I send emails to my list? This is indeed a very important question because if you get it wrong you will either have a lot of people unsubscribing or you will have low conversion rates when it comes to promoting your products. When you get it right email marketing is a very effective way to sell your products, programs and services. It allows you to build up a great relationship with your subscribers who will come to know and […]
Email Marketing – Simple 4-Step Formula To Make More Sales

Email Marketing – Simple 4-Step Formula To Make More Sales

by Jason
If you want to learn to make more sales from email marketing, it is crucial you follow a proven formula. Well here's the one I use in my email marketing: 1. Get Your Subscribers To Open Your Email If your subscribers never open your email, well, you're a dead duck. This is the first thing you have to overcome. And you can do it by writing an intriguing, benefit-laden subject line that gets your subscribers wanting to open your email right away. 2. Give Out Free Content Do not continuously pitch products to your list, if you can help it. […]
Email Marketing – How I Get My Emails Past Spam Filters

Email Marketing – How I Get My Emails Past Spam Filters

by Jason
According to Time magazine, about 40% -70% of emails get sent to the spam filters before the email is ever seen. Having junk mail sent to spam is something that we all want. But when you are sending emails to your potential or existing customers, are they seeing what you are sending? If you implement these steps below, your email will have a much better chance of making it to your customer's Inbox. 1. Do not use a domain name with spam keywords – I used to use a domain name that had the words free, easy, and money in […]
Email Marketing – Would You Like That Served With Double Or Single Opt-In?

Email Marketing – Would You Like That Served With Double Or Single Opt-In?

by Jason
In the USA, Double opt-in has been considered now as Best Practice for many a year. However, many of you may be surprised to know that double opt-in is not a CAN-SPAM requirement, nor is it a requirement of countries which have the toughest legislations. So why then double opt-in? What are the benefits of double opt-in and why have not other countries embroidered it as Best Practice as heartily as the USA? In a nutshell, I believe that it is to do with the amount of spamming a country produces. Whilst there are some other benefits of double opt-in, […]
Direct Mail Marketing Vs Email Marketing: What's Best for Your Small Business?

Direct Mail Marketing Vs Email Marketing: What's Best for Your Small Business?

by Jason
Small businesses can not ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But, both are an efficient and cost – effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best of all, both of these marketing methods can be easily implemented into the marketing plans of even the smallest business on a very tight budget. Here is a quick overview and comparison of both methods. Direct Mail Marketing Direct mail marketing is not dead. It is still as powerful […]
5 Steps to Create an Effective Email Marketing Campaign

5 Steps to Create an Effective Email Marketing Campaign

by Jason
Among all the digital channels, email marketing proved to convert the most. However, running a random email campaign is not sufficient to achieve good conversion results of either a vitrine site or an online shop. An effective campaign must be well prepared taking into consideration several aspects. Here are 5 steps to follow to excel in an email marketing strategy. Knowing your target: Before promoting your services, products, or content via a newsletter, it is important to draw a profile of your targets. If needed, segment your audience according to different criteria like gender, countries, etc. Knowing who they are […]
Email Marketing – It Works, If You Know The Basics Well!

Email Marketing – It Works, If You Know The Basics Well!

by Jason
Email Marketing has become a cost-effective mode of promotion on the internet. Emails can reach the audience on global scale because emails overcome the barriers which are encountered with the normal mode of advertising through the television, radio or newspaper. Email can cross the demographic barrier and reach out to a larger audience involving minimal cost. The major reason for the popularity of email marketing is that it is cheaper in comparison to all the other modes of advertising. Before you run an email promotion for your product or service there are certain crucial rules that you should know to […]