Insurance Comparison & Buy Portal Framework

Insurance Comparison & Buy Portal Framework

by Jason

With the increasingly competitive and crowded insurance sector in India, insurance companies are driven to increase their mind share among customers and improve the value proposition they bring to their customers. Insurance companies are reaching out directly to their customers and partners using the new channels afforded by the spread of the internet, integrated technologies and the increased band-width available. A well designed and implemented portal provides a single point of access to diverse sets of information and applications. These characteristics impose requirements on the network architecture, content management, database connectivity, application communications, and security infrastructure. Due to this, portal initiatives are complex and it becomes important to thoroughly plan the portal initiative.


1. Increased sales through an additional sales channel
2. Increased reach through an additional customer touch points
3. Improved customer service and productivity through the convenience and accessibility
4. Reduced cost due to the introduction of self-service capability

Insurance Portal Architecture

Seedcore Group understands that each client’s requirement for a portal is unique. Seedcore Solutions has developed a framework for a quick turnaround of a portal solution for the Insurance industry. This framework consists of: 1. Architecture of Solution 2. Implementation Methodology 3. Functional requirements for common insurance services 4. Data model for insurance portals

Development Approach

Seedcore takes a unified view for the design and implementation of the Portal solution. Seedcore consultants interact with the customer stakeholders to ensure that the objectives and business case for the portal is clearly established and understood and that the project has the top management backing required.

Development Process: Seedcore organises the entire project into manageable phases making sure the important functionality is taken up first and quick wins are established. Seedcore prefers to use the agile model of development to define the user experience. This approach consists of breaking up the functionality and development into small iterations of a few weeks duration and it enables Seedcore consultants to quickly define the requirement, develop/customize the functionality, integrate it into the application, validate the functionality with user feedback and quickly make any adjustments required.

Portal Development Challenges

Content Management: Portal content is often managed by dispersed business units, each with disparate development and workflow requirements. Seedcore uses content management systems to address this area, providing business units with greater control over content and allowing non-technical users to manage content using familiar desktop tools.

Security: Since portals can be accessed via internet, designing the appropriate security paradigm for application and data access is an important factor. Also, portals integrate multiple applications, so single sign-on (SSO) is often critical for a successful user experience, as it provides security across applications using a single authentication request. Seedcore Group studies the existing security architectures implemented at the client and leverages the existing infrastructure as far as possible.

Host & BPM Integration: The portal needs to manage the background processes of business process management and integration with host systems arising out of the front end transaction. Often, the front end portal transaction is not completed online and need either manual intervention or integration to complex workflows and business processes. Seedcore has hands-on experience with a number of core insurance packages and we use this knowledge to make the background work of various applications integrated by the portal, invisible to the user.

Source by seedcoregroup

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