How to Use LinkedIn for Marketing
LinkedIn can be a great way to promote your business. Here are a few reasons why:
- A network with 65 million business professionals around the world.
- One person creates a LinkedIn login every second.
- Nearly 50% of LinkedIn members have decision-making authority for their companies.
So, make the most out of LinkedIn’s opportunities to grow your business.
1) Market your Company – Invite people, post content, and ask questions, but do it through your company page, not your personal one. You want your LinkedIn followers to be engaging with your business, not with you. Put your best foot forward with a free Company Page that builds your credibility, provides key information, and gets your business discovered.
Tip: The imagery, colors and content on your company page should be consistent with your website and other social media networks that your business has.
Tip 2: Customize your LinkedIn URL. Here are the instructions on how to do this.
2) Brand Yourself – For the purposes of establishing credibility, join and participate in LinkedIn groups that are most closely associated with the area you wish to be viewed as an expert in. Posting questions, quotes, industry news or trends, or related resources on thought leadership will help you generate discussions, show your willingness to learn, engage your followers in relevant topics, and stay on customers’ radar. It’s important to lead with useful content. You can also create your own LinkedIn group. Once you have invitees join your group, you will have all your best prospects in one place. You also get to demonstrate your value/expertise for them. Plus, you also have a built-in focus group to call on. This is a great tactic to market your brand and generate leads to boost your small business.
Tip: Don’t oversell yourself or your products.
3) Marketing that is Personal – Start with connections, then build relationships. The Connections section provides many ways for you to organize your contacts. You can filter your contacts by company, tag, location, title, and even by recent conversation, so it’s easy to remember who you have communicated with and when. At the top of the Connections page it shows you which contacts are celebrating work anniversaries, new jobs, promotions, and more. Send a personal congratulations.
LinkedIn is much more than a social site. It’s a community of professionals – looking to see how you market yourself and your business.
We also have these upcoming LinkedIn workshops in the Northern Virginia area: http://cogointeractive.com/linkedin-training-seminars/ Check us out. We’d love to see you.