How to Make Your Article Marketing Work For You
Article marketing works. It is a medium you can use to market products, whether your own products or affiliate products. It simply involves writing articles which make people want to come to your site or to your landing page.
Now before you start getting excited, I have to tell you that you have to give value first before people would want to purchase something from you. You just don’t put together one or two crappy articles all in the name of getting traffic. No!
That’s just plain wrong.
You have to put the interest of your customers at heart first. This reminds me of the Law of Compensation which states that ‘The amount of money you are paid will depend on the need for what you do, your ability to do it, and the difficulty in replacing you.’
So you have to give valuable information to your readers.
Now what you want to create when you write your articles is what is called CURIOSITY. You want them to WANT MORE of what you have given them.
And they can only want more of what you have given if what you have given is valuable. So the idea is to give them a taste of the delicious meal you’ve prepared so that they will be the ones ordering more.
Now how do you do that? You give them useful but incomplete information. Yeah that’s how you do it. Now that you’ve given them a gift (something you gave them for free), they would trust you as an expert and someone who is willing to add value to their lives first, not just telling them to buy something from you on the first meeting.
You have to give before you receive. Give and it will come back to you. That is the way it is. That’s the Law of Sowing and Reaping.
So when you give a very informative article about how to solve a problem and you tell them that they can get MORE information if they go to your website, they will go there excitedly. This is because they now trust you as an expert and someone who is willing to be generous with their information before asking for something in return.
Examples of information you can write an article about are ‘how to make more money in less time’, ‘how to import cars without stress’, ‘how to get a visa without going to the embassy’, etc
Keep Writing Articles
DO NOT ever quit. Don’t just stop writing articles because after a month of writing there is no traffic to your site. You have to keep on believing you’ll succeed before you have your breakthrough. You have to stick to it. Keep on writing and adding value to lives. Share the information you have. The rewards will come if you don’t give up.
Don’t write articles once in a blue moon and expect instant results. Write at regular intervals. This helps you in the following ways:
1) Search engines love sites that are content-rich and are always being updated at regular intervals. It helps you rank high in the search results.
2) It motivates people who have been to your site keep coming back. I mean, why should they come back if they keep seeing the same old articles they’ve read a hundred times on your site?
So what is the summary of the above point? It is automation. Article marketing automates the internet marketing business. It automates your traffic. That is why it’s even good to contribute your articles to article directories like EzineArticles which ranks high in terms of traffic on Alexa. Once your articles are there, they are there for life and they bring residual traffic to you.
Keep Your Articles Short
The reason is because you want to keep people’s attention. You don’t want to bore them to sleep. You want to go straight to the point. I will suggest you keep it between 400 and 1000 words. There are a few times that your articles might have to be longer. But do that ONLY if it is absolutely necessary.
Write in a Professional Manner
By that I don’t mean you should write your article if you’re writing a formal speech. As a matter of fact you should write your article using simple, informal words as if you were talking to a friend. It makes you connect with your audience and makes you interesting. What I mean here is to reread your articles to make sure your spelling is correct, your grammar and punctuation are correct. The way you write can give people a good or bad impression about you.
I hope this article has given you lots of information on how to get started. Start writing articles today and make success out of it. Good luck.