Email Marketing: How To Get Your Emails Read!
Immediately you decide to do internet marketing, one of the dictums (or dicta), the gurus and mentors keep pumping into your head that that "The money is in the list." Do you believe them? You must do and build that sizable list. However, the main idea of having these email addresses on your autoresponder is to email them; but but you do it right, there is no way you can have your emails opened and read.Follow me as I give you only five of the tips your mentors have been using to turbo-charge their email marketing campaigns.
Be brief in your emails because the "brevity of human life" has transferred itself into all facets of human activities, especially online. People these days have little patience and are used to seeing and absorbing within seconds what they can, and quickly move on. A period of 3 -10 seconds may be enough for an average piece of text to hook your reader and your email may take just 60 seconds to make an impact.
Hook your reader right from the beginning and the best place to put your bait is at the Headline. If your powerful subject line hits them it must be reinforced by the first line of the email to make you a winner. Remember, however, that the headline is only an attempt to force them to open the email. It is another kettle of fish similar to have them reading your email to the desired clicking point. Therefore, try to provide at least one tasty piece of advice in every email you write so that they can always look forward to your subsequent mails with hope and joy.
3. Name Tag
It is not for nothing that you gather the name of the prospects in the opt-in form. Use it to advantage by addressing them directly using preferably the first name at every convenient point in the subject line and in the message.
Now, speak to the need of your subscriber. Use questions, bold statements and most of all, state how your email will benefit them. Still on brevity, remember that having captured the attention of your subscribers, you can not sustain it for more than 60 seconds. Therefore, do not make your message boringly long for them to miss the important points. Keep your message to the neighborhood of less than 400 words. To make the text more readable, use short lines, line breaks, and hyphens to break it up.
5. Active, Action-Oriented Voice
In your emails, stop all the qualifiers and wishy-washy sentences. Go straight to the point and share an action your reader can follow. Pump energy into your emails with active, action oriented words so that when you say "visit my site," it is natural and they're called to follow your "Call to Action."
And my Call to Action is to meet me at the traffichills for very useful tips on Email Marketing