Email Marketing Guide for Beginners
The Advantages of Using an Email Marketing Service
Running an email marketing campaign can be time consuming if you do all of the work yourself. Running your business and list building is something you have to work on all of the time, so using an email marketing service to actually send the emails makes good sense.
Another advantage to using an email marketing service is that you can easily track your progress. These services have sophisticated tools that you can use to see how well your promotions are working. For example, you can see how many of your email messages are being opened and how many clicks you are getting. Service providers will automate the process of sending a newsletter, an autoresponder, or html or plain text messages.
If you haven’t created an optin button on your website, this is the first thing you need to do. You may need to give something away in order to get subscribers to sign up to receive your emails. Many Internet marketers give away free autoresponders on a particular subject of interest in order to collect email addresses. Others give away ebooks or free reports. Once you have your list, then you will need to look for an email service provider.
You will want to carefully compare the various email marketing service providers and choose the one that best suits your needs. Internet marketers who do not take advantage of the power of marketing through email are leaving money on the table, as this is a powerful venue for obtaining new customers and also for creating customer loyalty.
Many of the leading service providers offer a free trial so that you can try before you buy. After the free trial ends, you will pay in accordance with how many emails you wish to send per month. You can always upgrade your package as your business grows, but it is very cost effective to send hundreds or even thousands of emails per month.
Even if you have never used marketing software before, all of the leading providers have comprehensive tutorials and guides on their websites. You can watch a demo and quickly learn how easy it is to send one message to numerous customers and potential customers at once. Pay special attention to the subject lines you use in your email messages because this will determine whether they are opened and read. In order to get customers to click on the links contained in the messages, your subject lines must be compelling enough for them to want to open and read them.