CPA Networks – How Do They Work?
You might have already heard of CPA marketing and based on what you heard you might think it is the perfect business for you. It depends. There are some affiliates who are making thousands of dollars using CPA networks and their promotions, and some make none. So what is the secret behind succeeding in CPA affiliate marketing and how CPA networks work?
A CPA network is a collection of online offers that merchants and companies are looking to promote and publicize. They sign up for an advertiser’s account and they can have their products, offers or services featured on the site. They agree a rate they will be paying for the CPA affiliate networks for getting them traffic, leads, sign ups or sales.
A CPA network then places these offers on its site and recruits affiliates to promote them. They pay these marketers a share of the profit and depending on the level of the customer’s involvement it can be a few dollars to a few hundred dollars you can earn for one sign up. However that said CPA networks do not have to really go out there to find affiliates to promote offers as more and more people are looking to get started with CPA networks each day. CPA stands for “Cost Per Action” or “Cost Per Acquisition”, that means you only get paid if the visitor takes action there and then.
How to apply for CPA networks
To apply for a CPA network as an affiliate you must submit an online application form with your details first. Many affiliate networks do actually ask questions about which niche you are currently working in, how long have you been doing affiliate marketing and what are your marketing methods. You submit the form and you can expect a call from a CPA network affiliate manager to clarify some things and check your authenticity. You must be prepared to answer some tricky questions and sound confident on the phone. If they do not call, you can give them a ring, too.
What kind of offers are there
You can expect to have loads of types of offers within a CPA affiliate network. They might be categorized by niches, countries and the level of involvement. There are three main types of offers you can promote for a CPA network.
- Email or zip submit offers – These are the lowest paying and easiest offers to promote. The visitor usually only has to fill out their name and email address the most for you to get paid. However these offers only pay a few dollars. If you can find the way to get loads of traffic for these offers you can still make a nice income.
- Medium involvement offers – People have to give their personal details on the page to get free information. It can be a free trial or just an info pack they request. You get paid more per lead, but you also have to work harder as the conversion rate will be much lower than on email submits.
- High involvement offers – This is when visitors you are sending to the CPA affiliate networks’ offer have to get their credit card out and buy something from the merchant. It can be a subscription, membership, health product, software, but you will only get paid if their credit card payment has been approved.
How to get started
As with every business you will have to set up a plan and make sure you are picking the hottest affiliate methods and the best converting offers. Every offer will have statistics, called: EPC. It stands for “Earnings per click” and you will have to make sure that this is as high as possible so you can pull in good affiliate revenue from CPA networks, too.