Avon Online Marketing Tips
Avon online marketing tip 1: brand yourself, not your company. Naturally as a home based business owner, you want to go straight into talking about your company- your company’s history, founders, products, service, compensation plan, etc. That is actually the wrong way to go when marketing online. Remember, people are joining you, not your business. So you must brand yourself. It’s very important that you learn to sell yourself, your knowledge, your expertise, your experience, and your skills. Pitching your company will not set yourself apart from all the other home based business owners who are doing the exact, same thing. Setting yourself apart from the crowd is a must. You have to determine what makes you unique. Learn to brand yourself by giving value, by helping others, by providing solutions to your prospects’ problems. That is the most effective way people will join you.
Avon online marketing tip 2: use a domain name. In order to successfully market your business online, you must have a domain name forwarded to your company website. There are a couple of reasons why you should do this. The main reason is to help your prospects to find you on various search engines. The second reason is for branding purposes. Everyone in your network marketing company has the exact, same web address minus the username or IBO number attached at the end. You can’t possibly brand yourself using the same website address as everyone else. This is why you need a domain name.
Avon online marketing tip 3: use customizable capture pages. A customizable capture page is another must. A capture page allows you have a website that’s unique to you and it allows you to have a unique message directed to your prospects. Next, a capture page allows your prospects to place their name and contact information in an opt-in form, in exchange for further information. Once someone opts into your site; they become your lead and that is powerful because it turns a cold lead into a warm lead.
Avon online marketing tip 4: use an email auto-responder. An email auto-responder is one of the most important components needed for online marketing. An email auto-responder is where all you leads will be saved. This is extremely powerful because it allows you to actually own your own leads. So if for some reason you had to leave your company, you would still have access to all your leads. The other great thing about an email auto-responder is that it allows you to send email messages, newsletters, videos, blog posts, etc. to all your leads at once. Lastly, having an email auto-responder allows you to monetize your leads. When you’re sending emails and newsletters to your prospects, you could inform them of new company products, promotions, bonuses, etc., which results in more cash flow for your business.
Avon online marketing tip 5: use a marketing system. The beauty of using a marketing system is that it’s already set in place. All you have to do is follow the step by step instructions. A marketing system does four essential things. One, it helps you generate targeted leads. Two, it helps generate cash flow. Three, it offers extensive online marketing training, whether it’s training on how to use blogs, videos, pay per click, list builders, social media, search engine optimization, banners, solo ads, articles, classifieds, forums, etc. Four, it offers duplication, so your downline will have the same, exact training to build their business online, which increases your teams’ retention rate of staying in the business. A system also saves you time from having to physically teach each of your teammates how to market online.
These 5 marketing tips are essential if you’re looking to generate any type of success online.