5 Tactics To Make Your Affiliate Marketing Business Tick
An online affiliate marketing business can be very profitable. You earn a commission for each item that you sell online. You don’t have to create a product, sort out payment systems or organize the product delivery.
Your job is to send potential customers to a webpage that is selling a product which has been created by somebody else. The product creator will pay you a commission every time someone buys through your affiliate link.
Here are 5 tactics that will help to boost your affiliate marketing business.
1. Squeeze Page
A squeeze page is a webpage that only has one purpose and that is to capture a prospect’s email address. You want to build an email list of prospects because once you have someone’s email, you can contact them whenever you want with a product offer. A squeeze page should provide specific information that a visitor was looking for and offer something of value in exchange for an email address.
2. Marketing Collateral
Many affiliate programs do a great job of providing their affiliates with free affiliate marketing collateral. These usually include banner ads, email copy, website articles and free promotional reports. Use these materials. They’ve probably been tested and developed for results. That being said, be sure to create your own too. Even as an affiliate you are your own company and your website needs to reflect your personality and brand. This will result in your audience clicking on your affiliate links and making purchases.
A good affiliate marketer knows their market and sooner or later you’ll want to do some keyword research. A superior affiliate program may have these listed for you to help make your job easier, but you can find words and phrases other affiliates aren’t using to get rankings in the search engines. There are programs available that offer keyword searching services. These work nicely to give you a good idea of which keywords are being used way too much, or very little, and how you might want to make adjustments to give yourself more search engine visibility.
Graphics and images excite and compel your audience to click on them. This means that graphics and images are needed but professional graphics can be expensive. However there are many free open source graphic programs. These programs are very user-friendly and enable you to generate images that can include banners and buttons, icons and everything else you might need to build the look and feel that is right for your website, squeeze page, emails, advertisements or blog posts.
5. Social Media
Social media allows your affiliate marketing business to connect and interact with your target audience. While your objective is to make money from your affiliate marketing business, developing a relationship with your readers is important. Get to know what topics need addressing and you can offer solutions and products to your social media followers.