3 Secrets To Successful Email Marketing and Email Advertising Campaigns
Tired of getting lousy results from your email campaigns?
For years I struggled with low click rates and ineffective email campaigns. Then I discovered several techniques that literally transformed my results overnight. Below are 7 secrets to increasing the results of your email marketing and email advertising campaigns.
1. Write a subject line that entices or teases the reader to open the email
Perhaps the biggest mistake that you can make is to have a boring or uninteresting subject line. Nothing makes the reader delete your email faster than a subject line that does not immediately engage them. If your mailer offers a personalization feature make sure you use it. Personalized emails (emails with the recipients name in the subject line) have a dramatically higher open rate and click rate.
When writing your subject line make sure that you use as few words as possible. However the words that you do use need to be directly relevant to the recipient that you are contacting. Since many email software programs truncate the length of the email subject it is important to keep your subject lines short with the most relevant words at the beginning.
One effective method method is to ask the recipient a question in the subject line. This immediately engages your reader and entices them to open the email. Remember, the stronger your offer or question the higher open rate you will have for your campaign.
2. Keep your message short and simple
When a recipient opens your email and sees a massively long email with multiple paragraphs they are much more likely to stop reading and delete the email. You want to design a short and punchy body to your email campaign that does not have more than 2 lines of text before skipping a line to the next bolded text or sub headline. This allows your reader to skim the email while still getting the important headlines for your offer.
Make sure that you stay on point in your email body and focus on one action that the reader needs to take. If you try and get too complicated your conversion and click rates will go down. Focus on selling the reader on the next action they need to take in order to take advantage of your offer.
Make sure your offer is relevant to the person you are contacting. It is important to know the demographics of the readers you are contacting. Example: A cat owner is not going to respond as well to an email full of dog lover products and information about dogs.
3. Relate and engage with the reader
One huge aspect of email campaigns that is often overlooked is the importance of engaging with the reader. Personalize the email, tell a story, tell the reader how you were once in their situation. Explain that you once had the same problem and dilemma that they are having and show them how your product / service has satisfied that need or solved that dilemma. A reader is much more likely to buy from you if they fall that you are on their side. Relate to your reader and watch your conversion rates skyrocket.
Make sure you give your reader a reason to click on your link. Do not assume that they know what you are offering, be specific and explain exactly what you are offering. In other words explain exactly what will happen when they click on your link, do not make your readers guess.